All you need to do is add that question type to your survey flow and type in the categories and answer options. “Pick, Group, and Rank” allows your participants to drag and drop items into the appropriate categories, like classifying dinosaurs as plant-eaters or meat-eaters. To add a little more interactivity into the quiz, we used two of our specialty question types-the “Pick, Group, and Rank” question type and the “Hot Spot” question type. Pick, Group and Rank & Hot Spot Questions We chose to help keep respondents engaged by placing a few different multiple choice question options on a page. See all of the Qualtrics question types here. Using this question type, you can change the appearance of a question to show multiple options, a dropdown list of answer choices, or different answer choice layouts. The majority of the Dinosaur Park quiz utilized multiple choice questions. Basically, this question type allows you to enter and style text on any page of your survey, without it looking like a survey question. If you want to add graphic headers to subsequent pages of your quiz (similar to what we did), the Descriptive Text/Graphic question type is the way to go. To build a page like this, add a Descriptive Text/Graphic question to your survey and insert a page break after the question. We didn’t use much text on this page, but you may want to fill this area with additional directions or a message for your quiz takers. You’ll also notice that the Dinosaur Park Quiz begins with an introduction page. Change the text in the "url()" spot to have the link to your image Open up your survey in the Edit Survey tabĦ. Not sure what to do with that snippet of code? Here are a few steps to help you out:ġ. All you need is this small snippet of CSS:īackground: #FFF url(yourURLHere) no-repeat center fixed You can turn whatever image or background you’d like into a survey theme within Qualtrics. Creating Your Own Theme & Introduction PageĪ survey theme makes your survey more interactive and visually engaging. We’ve outlined each question type and provided directions so you can create an awesome custom quiz. With all the graphics and interactive visuals, The Qualtrics Dinosaur Park quiz might look pretty complicated-but we only relied on a few question types to build the whole survey. Using Qualtrics’ "How Long Would You Survive in a Dinosaur Park?" quiz as an example, I’ve created a quick step by step tutorial to help you build your own branded quiz that engages and converts. Of course, building a quiz seems like a lot more work than churning out a blog post or posting an image to your social accounts, but it doesn’t have to be. Learn how to increase response rates to your survey with our eBook Follow Our Step-by-Step Guide to Creating an Interactive Quiz Quizzes are perfect top-of-funnel content to help marketers achieve either goal. Others are looking to create shareable content. Some want to simply captivate and entertain an audience, driving brand awareness and customer connections. By delivering entertaining, interactive, relevant content instead of simply asking website visitors to fill out a form, brands forge stronger relationships with their prospects and customers and deliver something of value before asking for information in return.įor a lot of marketers, conversion isn’t the immediate goal. Interactive quizzes can be a powerful tool in the hands of digital marketers looking to collect information and convert online visitors into leads.
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